Unit 8 Self-test（10分）

试卷总分:100  得分:100

一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

1.— We think $55,000 would be reasonable for transferring our trademark.

— ??????????????????????That’s too high.

A.Oh, my honey.

B.Oh, my goodness.

C.Oh, my friend.

2.— What’s the purpose of your visit today?

— ? ? ? ? ? ? ? ? ? ? ?

A.Uh, I’m not sure.

B.I’m intending to ask for your advice on brand design.

C.Yes, I’d like to talk with you.

3.— I wonder whether I could accept this discount or not.

—?? ? ? ? ? ? ? ? ? ? ?

A.Why don’t consult with your manager?

B.Why not to consult with your manager?

C.Why not consult with your manager?

4.Many companies spend a lot of money and time????? their trademarks.

A.to register

B.registering

C.register

5.?The question ??????we should use this brand name will be decided by our marketing team.

A.which

B.whether

C.what

6.二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为“T”，错误为“F”。

?

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.

Many companies spend a lot of money and time registering their trademarks.There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.

There are basic trademark symbols, e.g. “TM” for goods and “SM” for service. They tell the public that the product’s name and design are the exclusive property of the company, but a?registered?trademark?? provides notice that it has indeed been?registered.

?

 According to the writer, it is not necessary for a company to register a trademark.   1    

2. A trademark may be regarded as a protection for a brand name.   2    

3. The trademark symbols TM and ? can be exchanged in a brand.   3    

4. Legal protection on a brand comes into force only after registration.   4    

5. A company can freely use other companies’ brands.   5

(1).__1__

A.T

B.F

(2).__2__

A.T

B.F

(3).__3__

A.T

B.F

(4).__4__

A.T

B.F

(5).__5__

A.T

B.F